Dhaka The country has been brand-named ‘Beautiful Bangladesh’
in the world community to attract tourists to its panoramic landscape and seascape and broaden the nation’s image across the globe.
Rising sun over a blue sea forms the country’s logo that indicates the emergence of an independent Bangladesh with new promises and potential.
The chief adviser,
Fakhruddin Ahmed, inaugurated the country’ branding slogan and logo at a function organised Sonargaon Hotel Saturday evening by the civil aviation and tourism ministry. Briefly addressing the launching event, the chief adviser said the country branding primarily attracted tourists and also attracted foreign investment and showed to the outer world potentialities in various sectors and services. He said the branding and logo would bring all things together of Bangladesh’s history, culture, tradition, various festivals and all achievements of the country. At the function the chief adviser distributed crest among members of the Country Branding Committee for their contribution to developing and preparing the
branding slogan and logo. They are Professor Abdullah Abu Sayeed, painter Hashem Khan, writer Professor Syed Manzurul Islam and chairman of the Parjaton Corporation Shafiq Alam Mehdi. The special assistant to the chief adviser for civil aviation and tourism ministry, Mahbub Jamil, also spoke at the function.
A magnificent cultural and laser show was staged and screened at the function, depicting country’s potential and rich heritage. Wife of the chief adviser Neena Ahmed, advisers, special assistants to the chief adviser, diplomats, senior civil and military officials and important personalities of different professions were present. Bangladesh Tourism Journalists Forum officially emerged at the launch of country branding.